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Competitive Analysis Premade Template

A comprehensive competitive analysis template designed for organizations evaluating their position against industry rivals. Built on the Classic Porter’s Model, this presentation covers competitor profiles, market share, product comparison, pricing, strengths and weaknesses, and strategic recommendations. Ideal for strategic planning and board reviews.

Competitive Analysis Featured Image

How to Build a Competitive Analysis Presentation

Learn how to create a compelling competitive analysis that informs strategic decisions and reveals where your business can win. This comprehensive guide walks you through profiling competitors, comparing products, analyzing pricing and market share, and translating insights into the recommendations that drive your competitive strategy.

1. Title

Title slides help you open presentations with impact. Use them to create strong first impressions with opening slides that set the tone, introduce your topic, and establish your brand. Ideal for any presentation where a polished, professional opening slide sets the stage for everything that follows.
Built using Title slides

2. Executive Summary

Executive summary slides help you present key points concisely for busy stakeholders. Use them to distill complex information into clear highlights, recommendations, and conclusions that can be understood at a glance. Ideal for board presentations, project updates, and any situation where decision-makers need the essential takeaways fast.
Built using One Pager / Snapshot slides

3. Analysis Objectives & Scope

Analysis objectives and scope slides help you frame the boundaries and goals of your review. Use them to outline the purpose, competitors evaluated, methodology, and time frame covered. Setting clear scope upfront helps stakeholders understand what the analysis will and won't address before diving into the details that follow.
Built using Kanban slides

4. Market Analysis

Market analysis slides help you present industry research and market dynamics. Use them to showcase market size, growth trends, key drivers, and the overall landscape your business operates in. Ideal for business plans, investor presentations, and strategic planning where demonstrating market understanding builds credibility.
Built using KPI Dashboard slides

5. Competitive Landscape

Competitive landscape slides help you map your market position visually. Use them to show where you and your competitors stand across key dimensions, making your strategic positioning clear. Ideal for investor presentations, strategic planning, and any pitch where demonstrating how you fit in the competitive market matters.
Built using Competitive Landscape slides

6. Competitor Profile

Competitor profile slides help you present a detailed view of a single competitor in your market. Use them to outline offerings, positioning, strengths, weaknesses, market share, and recent moves. A clear competitor profile builds the understanding needed to anticipate competitive shifts and shape your strategic response.
Built using Customer Persona slides

7. Product/Service Comparison

Product and service comparison slides help you evaluate offerings side by side across key dimensions. Use them to present features, capabilities, and differentiators in a structured matrix that highlights gaps and advantages. A clear comparison helps stakeholders understand exactly where your offering wins and where it falls short.
Built using Table slides

8. Pricing Analysis

Pricing analysis slides help you compare pricing strategies and positioning across competitors. Use them to display pricing models, tiers, and value-for-money assessments that reveal where you sit in the market. A clear pricing comparison informs decisions about positioning, packaging, and where to compete on value versus price.
Built using Table slides

9. Strengths & Weaknesses Summary

Strengths and weaknesses summary slides help you present a side-by-side view of competitive capabilities. Use them to compare your organization against rivals across critical dimensions, highlighting where each player excels and where each is vulnerable. A balanced summary helps stakeholders quickly grasp the competitive picture.
Built using Table slides

10. Market Share

Market share slides help you present how revenue and customers are distributed across competitors. Use them to display each player's share, recent shifts, and the dynamics shaping market position. A clear view of market share helps stakeholders understand where your organization stands and where opportunity exists for growth.
Built using Investment slides

11. Performance Metrics

Performance metrics slides help you compare how your organization and competitors perform across key indicators. Use them to display revenue growth, profitability, customer metrics, and other measures that reveal relative business health. A clear performance comparison surfaces where you lead and where competitors are pulling ahead.
Built using Table slides

12. Competitive Advantage

Competitive advantage slides help you highlight what sets your business apart. Use them to showcase your unique strengths, differentiators, and the reasons customers choose you over alternatives. Ideal for business plans, pitch decks, and sales presentations where demonstrating your edge builds confidence in your success.n
Built using Comparison slides

13. Strategic Recommendations

Strategic recommendations slides help you present proposed actions and their rationale. Use them to outline suggested next steps, explain the reasoning behind each recommendation, and show expected outcomes. Ideal for QBRs and consulting presentations where guiding clients toward better decisions demonstrates your expertise and value.
Built using Executive Summary slides

14. Appendix

Appendix slides help you provide supporting details without cluttering your main presentation. Use them to include backup data, detailed calculations, additional charts, and reference materials. Ideal for any presentation where stakeholders may want to dig deeper into the specifics behind your key points.
Built using Executive Summary slides

15. Thank You

Thank you slides help you close presentations professionally. Use them to end with gratitude, provide contact information, and leave a polished final impression. Ideal for any presentation where a professional closing reinforces your message and gives your audience a clear way to follow up or stay connected.
Built using Title slides

Build your Competitive Analysis presentation with Choladeck

Transform your Competitive Analysis vision into reality with Choladeck’s user-friendly platform. Follow our step-by-step guide, harnessing our vast collection of slides and tools, to create a compelling and cohesive presentation that resonates with your audience.

Step 1

Browse & Select

Explore over 9,172+ professionally designed slides across 134 categories. Or if you want a head start, pick from 74+ premade presentation templates. Whatever you need, it's probably already here.

Step 2

Customize Your Slides

Swap icons and images instantly from our built-in libraries. Use Pointers to choose your count (2-box, 3-box, 4-box) and Variations to pick your design style. No more settling for "close enough." Get the exact slide you need.

Step 3

Brand Your Presentation

Add your logo, apply your brand colors, choose your fonts, and set custom backgrounds. One click and your entire presentation looks like it was made just for you. Because it was.

Step 4

Export Your Presentation

When you're ready, export to PowerPoint, Google Slides, or Keynote with a single click. Continue editing in your favorite tool if you want. Your workflow, your way.

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