Startup business plan template

Twenty slides covering the problem, what you're building, who buys it, the unit economics behind it, the financials, and the funding request. Select it, brand it to your company in one click, add your content, and export to PowerPoint, Google Slides, or Keynote.

Use this template See all 20 slides

Free to start. No credit card required.

Slide 01

Title

Company name, the positioning line, and who's presenting.

Built using “Title” slide

Slide 02

Executive Summary

Company overview, key metrics, strategic highlights, and the funding ask, on one screen.

Built using “Executive Summary” slide

Slide 03

Company Overview

Your story, structure, and the milestones so far, on a timeline.

Built using “Timeline” slide

Slide 04

Problem

What's missing in the market you're entering.

Built using “Many-to-One” slide

Slide 05

Solution

What you sell, shown as products or collections.

Built using “Image Gallery” slide

Slide 06

Revenue Analysis

Where revenue comes from, split by channel on a donut chart.

Built using “Investment” slide

Slide 07

Pricing Strategy

Pricing alongside unit economics: order value, acquisition cost, lifetime value, and payback period.

Built using “Simple Numbers” slide

Slide 08

Market Analysis

TAM, SAM, and SOM, sized and stacked with the reasoning beside each.

Built using “Market Size” slide

Slide 09

Target Customer

Two personas with demographics, values, buying behavior, and pain points.

Built using “Customer Persona” slide

Slide 10

Competition Analysis

Where you sit against named competitors, criterion by criterion.

Built using “Table” slide

Slide 11

Competitive Advantage

Five things that set you apart, each with the proof behind it.

Built using “Simple Text (with Icons)” slide

Marketing and sales strategy slide, startup business plan template, acquisition channels and sales funnel

Slide 12

Marketing & Sales Strategy

Acquisition channels beside the sales funnel and the numbers at each stage.

Built using “Grouping” slide

Slide 13

Operations Plan

Supply chain and fulfillment, from design through to delivery.

Built using “Process – Horizontal” slide

Slide 14

Team

Leadership with photos and the experience behind them.

Built using “Team” slide

Slide 15

Financial Projections

Five-year revenue and profitability forecast, charted with the figures tabled beneath.

Built using “KPI Dashboard” slide

Slide 16

Funding Request

Capital needed and the use of funds broken down.

Built using “Investment” slide

Slide 17

Milestone

What you've achieved and the roadmap ahead, on one timeline.

Built using “Agenda” slide

Slide 18

Risk Assessment

Each risk with likelihood, impact, and the mitigation against it.

Built using “Table” slide

Slide 19

Opportunity

The opportunity in numbers: capital required, revenue target, projected return, and margin at year five.

Built using “Executive Summary” slide

Slide 20

Thank You

Contact details and a clean close.

Built using “Thank You” slide

About the startup business plan template

The structure, the slides, your brand, and a file you can edit anywhere.

Built to make the case before the evidence is in

A startup has to make its case before there’s much evidence for it. You’re asking someone to back a market you’ve sized, a customer you’ve profiled, and numbers that mostly still point forward. So the order matters: the gap first, then what you’re building, then who buys it and what that’s worth, then the ask. This template runs in that order, with unit economics on the pricing slide rather than buried in the financials.

Built from 9,000+ slides across 134+ categories

Every slide here comes from the same library. Market sizing, customer personas, funnels, and KPI dashboards are already in it, so adding a third persona or a fuller channel breakdown takes a minute. Everything sits on the same grid, so the layout still holds.

Brand the whole presentation in one click

Add your logo, colors, fonts, and background once. It applies to the whole presentation and the entire slide library at the same time. Your business plan, pitch deck, and investor updates all look like they came from one company.

Export to PowerPoint, Google Slides, or Keynote

You get a real file, not a locked link. Export it and keep editing in the tool you already use, and send it to investors without anyone needing an account.

How Choladeck works

From blank page to finished presentation in four steps.

STEP 01

Browse 9,000+ slides across 134+ categories, or open one of the 74 premade presentations.

STEP 02

Add your logo, colors, and fonts in one click. The whole presentation instantly matches your company.

STEP 03

Add your text, numbers, charts, and tables. Everything on the slide is editable.

STEP 04

Send it to PowerPoint, Google Slides, or Keynote, and present.

Build your own

Nothing here fits? Build your own startup business plan

This template is assembled from the same 9,000+ slides. Pick the slides you need, drop them into one file, and brand the whole thing in one click.

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Questions about the startup business plan template

What's inside the template, and how far you can change it.

Using the template

Is the template fully editable?

Yes. Text, tables, charts, icons, and colors on every slide are yours to change. Nothing is locked and nothing is a flat image.

How do I brand it to my company?

Add your logo, colors, fonts, and background once. It applies to the whole presentation and the entire slide library at the same time.

Can I add slides from the slide library?

Yes. Add any slide from the library into this one, or swap out one that doesn't fit. Everything works together.

What's included

Does it cover unit economics?

Yes. The pricing slide carries order value, customer acquisition cost, lifetime value, and payback period.

Which financial slides are in it?

A five-year revenue and profitability forecast, a funding request with use of funds, and a closing opportunity slide with the projected return.

Is placeholder content included?

Yes. Every slide comes with realistic text, sample figures, and filled-in charts, so you can see how the startup business plan reads before you put your own numbers in.

Start your startup business plan
from one that's already done

Pick it, brand it, add your content, and export.

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Startup business plan template