Market analysis template

Eighteen slides that size a market and then explain whether it's worth entering: TAM, SAM, and SOM, the segments underneath, Porter's Five Forces, who already competes there, who buys, and how they pay. Select it, brand it to your organization in one click, add your research, and export to PowerPoint, Google Slides, or Keynote.

Use this template See all 18 slides

Free to start. No credit card required.

Every slide in the market analysis template

Eighteen slides, in the order you present them.

Market Analysis • Premade Template • Slide 01 of 18

Title slide, market analysis template, market analyzed and organization

Slide 01

Title

The market analyzed, the organization, and who prepared it.

Built using “Title” slide

Slide 02

Executive Summary

Market size, growth rate, your position, and the addressable opportunity, with the key findings beside them.

Built using “Executive Summary” slide

Market definition and scope slide, market analysis template, boundaries, geography, and time horizon

Slide 03

Market Definition & Scope

The boundaries: what's included, what's excluded, the geography, and the time horizon.

Built using “Executive Summary” slide

Slide 04

Market Size

TAM, SAM, and SOM stacked, each with the figure and the reasoning behind it.

Built using “Market Size” slide

Slide 05

Market Segmentation

The market split by segment, geography, and customer type, with the largest cut called out.

Built using “Executive Summary” slide

Porter's Five Forces slide, market analysis template, all five forces rated

Slide 06

Porter's Five Forces Model

Supplier power, buyer power, rivalry, substitutes, and new entrants, each rated.

Built using “Porter’s Five Forces Model” slide

Market trends and drivers slide, market analysis template, forces shaping growth and demand

Slide 07

Market Trends & Drivers

The forces shaping growth, with what each one means for demand.

Built using “One Pager / Snapshot” slide

Slide 08

Competitive Landscape

Market structure and key players on a positioning map.

Built using “Competitive Landscape” slide

Slide 09

Competitive Landscape

Market share distribution charted, with the picture written out beside it.

Built using “Charts” slide

Slide 10

Competitor Profile

Every named player compared side by side on revenue, share, product, and target market.

Built using “Table” slide

Slide 11

Customer Analysis

Buyer personas with their purchasing behavior, decision criteria, and willingness to pay.

Built using “Table” slide

Pricing and revenue models slide, market analysis template, entry through mid-market to enterprise

Slide 12

Pricing & Revenue Models

How the market monetizes, from entry through mid-market to enterprise.

Built using “Pricing” slide

Regulatory and external factors slide, market analysis template, compliance, economic, and technology conditions

Slide 13

Regulatory & External Factors

Compliance, economic, and technology conditions shaping the market.

Built using “Kanban” slide

Slide 14

SWOT Analysis

Your position within this market across all four quadrants.

Built using “SWOT Analysis” slide

Slide 15

Strategic Implications

What the analysis means, each implication with a priority against it.

Built using “Pricing” slide

Slide 16

Strategic Recommendations

The actionable path forward, with owner and due date on each.

Built using “Table” slide

Slide 17

Appendix

Data sources and methodology behind the figures in the analysis.

Built using “Executive Summary” slide

Slide 18

Thank You

The close, with contacts for the strategy team.

Built using “Thank You” slide

About the market analysis template

The structure, the slides, your brand, and a file you can edit anywhere.

Built to answer where the number came from

A market analysis gets challenged on one question: where did the number come from? Someone will ask how you got to TAM, whether the segment you picked is the growing one, and who already owns it. This template answers each of those in sequence, with the sizing reasoning on the slide rather than in a footnote, and closes on an appendix carrying the sources.

Built from 9,000+ slides across 134+ categories

Every slide here comes from the same library. Market sizing, Porter’s Five Forces, positioning maps, SWOT grids, and pricing tables are already in it, so adding a second geography or another segment takes a minute. Everything sits on the same grid, so the layout still holds.

Brand the whole presentation in one click

Add your logo, colors, fonts, and background once. It applies to the whole presentation and the entire slide library at the same time. The market analysis, the business case it feeds, and the board update all look like they came from one organization.

Export to PowerPoint, Google Slides, or Keynote

You get a real file, not a locked link. Export it and keep editing in the tool you already use. Every chart and table stays editable, so the sizing can be updated as new data lands without a rebuild.

How Choladeck works

From blank page to finished presentation in four steps.

STEP 01

Browse 9,000+ slides across 134+ categories, or open one of the 74 premade presentations.

STEP 02

Add your logo, colors, and fonts in one click. The whole presentation instantly matches your company.

STEP 03

Add your text, numbers, charts, and tables. Everything on the slide is editable.

STEP 04

Send it to PowerPoint, Google Slides, or Keynote, and present.

Build your own

Nothing here fits? Build your own market analysis

This template is assembled from the same 9,000+ slides. Pick the slides you need, drop them into one file, and brand the whole thing in one click.

Open the slide library Book a demo

Questions about the market analysis template

What's inside the template, and how far you can change it.

Using the template

Is the template fully editable?

Yes. Text, tables, charts, icons, and colors on every slide are yours to change. Nothing is locked and nothing is a flat image.

How do I brand it to my organization?

Add your logo, colors, fonts, and background once. It applies to the whole presentation and the entire slide library at the same time.

Can I add slides from the slide library?

Yes. Add any slide from the library into this one, or swap out one that doesn't fit. Everything works together.

What's included

Does it cover market sizing?

Yes. TAM, SAM, and SOM on a dedicated slide, each with the figure and the reasoning that produced it, followed by segmentation showing where the volume sits.

Which frameworks are built in?

Porter's Five Forces and SWOT, each on its own slide, alongside a competitive positioning map and a competitor comparison table.

Is placeholder content included?

Yes. Every slide comes with realistic text, sample figures, and filled-in charts, so you can see how the market analysis reads before you put your own numbers in.

Start your market analysis
from one that's already done

Pick it, brand it, add your content, and export.

Try Choladeck free Browse slide library

Free to start. No credit card required.

Market analysis template