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Marketing Plan Premade Template

A comprehensive marketing plan template designed for organizations developing strategic marketing initiatives. Built on the Classic Philip Kotler Framework, this presentation covers market analysis, customer segmentation, competitive positioning, marketing mix strategy, budget allocation, and performance measurement. Ideal for annual planning.

Marketing Plan Featured Image

How to Build a Marketing Plan Presentation

Learn how to create a compelling marketing plan that aligns your team and secures executive buy-in. This comprehensive guide walks you through market analysis, customer segmentation, competitive positioning, the marketing mix, budget planning, and measurement frameworks that drive results and demonstrate marketing ROI.

1. Title

Title slides help you open presentations with impact. Use them to create strong first impressions with opening slides that set the tone, introduce your topic, and establish your brand. Ideal for any presentation where a polished, professional opening slide sets the stage for everything that follows.
Built using Title slides

2. Executive Summary

Executive summary slides help you present key points concisely for busy stakeholders. Use them to distill complex information into clear highlights, recommendations, and conclusions that can be understood at a glance. Ideal for board presentations, project updates, and any situation where decision-makers need the essential takeaways fast.
Built using One Pager / Snapshot slides

3. Current Market Situation

Current market situation slides help you establish context for your marketing strategy. Use them to present market conditions, trends, and your current position in a clear snapshot. Ideal for marketing plans and strategy presentations where stakeholders need to understand the landscape before reviewing proposed initiatives.
Built using Executive Summary slides

4. Market Analysis

Market analysis slides help you present industry research and market dynamics. Use them to showcase market size, growth trends, key drivers, and the overall landscape your business operates in. Ideal for business plans, investor presentations, and strategic planning where demonstrating market understanding builds credibility.
Built using Market Size slides

5. Competitive Landscape

Competitive landscape slides help you map your market position visually. Use them to show where you and your competitors stand across key dimensions, making your strategic positioning clear. Ideal for investor presentations, strategic planning, and any pitch where demonstrating how you fit in the competitive market matters.
Built using Competitive Landscape slides

6. Customer Analysis & Segmentation

Customer segmentation slides help you divide your market into targetable groups. Use them to present segment profiles, sizes, needs, and prioritization criteria. Ideal for marketing plans where understanding distinct customer groups enables more effective targeting, messaging, and resource allocation across segments.
Built using Customer Persona slides

7. SWOT Analysis

SWOT analysis slides help you evaluate Strengths, Weaknesses, Opportunities, and Threats in one clear framework. Use them to assess internal capabilities alongside external factors, providing a complete picture for strategic decision-making. Ideal for strategic planning, competitive analysis, and identifying where to focus your efforts.
Built using SWOT Analysis slides

8. Marketing Objectives & Goals

Marketing objectives slides help you define what your marketing efforts will achieve. Use them to present specific, measurable goals aligned with business strategy. Ideal for marketing plans where clear objectives provide direction, enable accountability, and establish the benchmarks against which success will be measured.
Built using Mindmap slides

9. Target Market Strategy

Target market strategy slides help you articulate who you will focus on and why. Use them to present your targeting approach, priority segments, and rationale for focus. Ideal for marketing plans where demonstrating strategic choices about where to compete helps align teams and allocate resources effectively.
Built using Table slides

10. Brand Positioning & Value Proposition

Brand positioning slides help you define how you want to be perceived in the market. Use them to present your unique value proposition, positioning statement, and key differentiators. Ideal for marketing plans where clear positioning guides all messaging, creative development, and customer communication strategies.
Built using Executive Summary slides

11. Marketing Mix Strategy

Marketing mix slides help you present your integrated approach across product, price, place, and promotion. Use them to show how the 4Ps work together to deliver your strategy. Ideal for marketing plans where demonstrating a cohesive, coordinated approach builds confidence in your overall marketing program design.
Built using 4 P’s slides

12. Product/Service Strategy

Product strategy slides help you outline your offering and development roadmap. Use them to present product portfolio, features, lifecycle stages, and planned enhancements. Ideal for marketing plans where product decisions directly impact positioning, pricing, and the overall value delivered to target customers.
Built using Rocket Infographics slides

13. Pricing Strategy

Pricing strategy slides help you present your approach to capturing value. Use them to display pricing models, tiers, competitive positioning, and rationale for your pricing decisions. Ideal for marketing plans where pricing strategy directly impacts revenue, positioning, and competitive differentiation in the market.
Built using Pricing slides

14. Distribution/Place Strategy

Distribution strategy slides help you outline how products reach customers. Use them to present channel mix, partner relationships, coverage goals, and go-to-market approach. Ideal for marketing plans where channel decisions impact customer experience, market reach, and the overall effectiveness of your marketing investment.
Built using Mindmap slides

15. Promotion & Communications Strategy

Promotion and communications strategy slides help you present your integrated marketing communications plan. Use them to display channel mix, budget allocation across tactics, campaign timelines, and key initiatives. Ideal for marketing plans where stakeholders need to see both how resources are distributed and when activities will execute throughout the year.
Built using Investment slides

16. Budget & Resources

Budget and resources slides help you present the financial and human investment required. Use them to display cost breakdowns, resource allocation, and funding needs that support your plan. Ideal for strategic plans, project proposals, and business cases where showing what's required builds stakeholder confidence in execution.
Built using Financial Table slides

17. Implementation Timeline

Timeline slides help you show events and milestones over time in clear chronological formats. Use them to display project phases, company history, product roadmaps, and key dates. Ideal for project planning, historical overviews, and any presentation where showing how things unfold over time tells a compelling story.
Built using Gantt Chart slides

18. Key Performance Indicators

Key performance indicators slides help you define the metrics that measure success. Use them to present the KPIs that track progress toward your strategic goals, including targets, benchmarks, and measurement frequency. Ideal for strategic plans and business reviews where clear metrics ensure accountability and keep execution on track.
Built using Simple Numbers slides

19. Thank You

Thank you slides help you close presentations professionally. Use them to end with gratitude, provide contact information, and leave a polished final impression. Ideal for any presentation where a professional closing reinforces your message and gives your audience a clear way to follow up or stay connected.
Built using Title slides

Build your Marketing Plan presentation with Choladeck

Transform your Marketing Plan vision into reality with Choladeck’s user-friendly platform. Follow our step-by-step guide, harnessing our vast collection of slides and tools, to create a compelling and cohesive presentation that resonates with your audience.

Step 1

Browse & Select

Explore over 9,172+ professionally designed slides across 134 categories. Or if you want a head start, pick from 31+ premade presentation templates. Whatever you need, it's probably already here.

Step 2

Customize Your Slides

Swap icons and images instantly from our built-in libraries. Use Pointers to choose your count (2-box, 3-box, 4-box) and Variations to pick your design style. No more settling for "close enough." Get the exact slide you need.

Step 3

Brand Your Presentation

Add your logo, apply your brand colors, choose your fonts, and set custom backgrounds. One click and your entire presentation looks like it was made just for you. Because it was.

Step 4

Export Your Presentation

When you're ready, export to PowerPoint, Google Slides, or Keynote with a single click. Continue editing in your favorite tool if you want. Your workflow, your way.

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