Competitive analysis presentation template

Eighteen slides that go past the positioning matrix: four named competitors profiled individually, then product, pricing, market share, and performance compared line by line, then where you win and what to do about where you don't. Select it, brand it to your organization in one click, add your research, and export to PowerPoint, Google Slides, or Keynote.

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Slide 01

Title

The market analyzed, the organization, and who prepared it.

Built using “Title” slide

Slide 02

Executive Summary

Your position stated in three figures, with the key finding and what it implies.

Built using “One Pager / Snapshot” slide

Analysis objectives and scope slide, competitive analysis presentation template, purpose, competitors evaluated, and period

Slide 03

Analysis Objectives & Scope

Purpose, methodology, the competitors evaluated, and the period covered.

Built using “Kanban” slide

Slide 04

Market Analysis

Industry size, growth, and the trends shaping it, charted with the figures beside.

Built using “KPI Dashboard” slide

Slide 05

Competitive Landscape

A positioning matrix placing every player, then a market share distribution chart with a written summary beside it.

Built using “Competitive Landscape” slide

Slide 06

Competitor Profile

The first rival in full: revenue, headcount, funding, target market, strengths, and weaknesses.

Built using “Customer Persona” slide

Slide 07

Competitor Profile

The second rival, same format.

Built using “Customer Persona” slide

Slide 08

Competitor Profile

The third rival, same format.

Built using “Customer Persona” slide

Slide 09

Competitor Profile

The fourth rival, same format.

Built using “Customer Persona” slide

Product and service comparison slide, competitive analysis presentation template, features marked full, partial, or absent

Slide 10

Product/Service Comparison

Every feature across every player, marked full, partial, or absent.

Built using “Table” slide

Slide 11

Pricing Analysis

Pricing models and tiers side by side, with where each competitor sits on value.

Built using “Table” slide

Strengths and weaknesses summary slide, competitive analysis presentation template, every player in one grid

Slide 12

Strengths & Weaknesses Summary

Each player's strengths against their weaknesses, in one grid.

Built using “Table” slide

Slide 13

Market Share

Revenue distribution on a donut, with each competitor's share and movement.

Built using “Investment” slide

Slide 14

Performance Metrics

Growth, satisfaction, and retention compared across every player.

Built using “Table” slide

Slide 15

Competitive Advantage

Where you win beside where you're vulnerable, each with the evidence.

Built using “Comparison” slide

Slide 16

Strategic Recommendations

Actions based on the findings, with rationale and expected outcome.

Built using “Executive Summary” slide

Slide 17

Appendix

Data sources, methodology, and the supporting detail behind the figures.

Built using “Executive Summary” slide

Slide 18

Thank You

The close, with contacts for the strategy team.

Built using “Title” slide

About the competitive analysis presentation template

The structure, the slides, your brand, and a file you can edit anywhere.

Built so the positioning matrix is a conclusion, not an assertion

Most competitive analysis stops at a two-by-two with four dots on it, which tells a room what you think and nothing about why. This template gives each named competitor a full profile slide, then compares features, pricing, share, and performance line by line, so the positioning matrix on slide 5 is backed by the nine slides of evidence that follow it and reads as a conclusion rather than an assertion.

Built from 9,000+ slides across 134+ categories

Every slide here comes from the same library. Positioning matrices, comparison tables, share charts, and competitor profiles are already in it, so adding a fifth competitor or a second pricing view takes a minute. Everything sits on the same grid, so the layout still holds.

Brand the whole presentation in one click

Add your logo, colors, fonts, and background once. It applies to the whole presentation and the entire slide library at the same time. The analysis you present to leadership and the recommendations you send after it all look like they came from one organization.

Export to PowerPoint, Google Slides, or Keynote

You get a real file, not a locked link. Export it and keep editing in the tool you already use. Every chart and table stays editable, so the analysis can be refreshed each quarter rather than rebuilt.

How Choladeck works

From blank page to finished presentation in four steps.

STEP 01

Browse 9,000+ slides across 134+ categories, or open one of the 74 premade presentations.

STEP 02

Add your logo, colors, and fonts in one click. The whole presentation instantly matches your company.

STEP 03

Add your text, numbers, charts, and tables. Everything on the slide is editable.

STEP 04

Send it to PowerPoint, Google Slides, or Keynote, and present.

Build your own

Nothing here fits? Build your own competitive analysis

This template is assembled from the same 9,000+ slides. Pick the slides you need, drop them into one file, and brand the whole thing in one click.

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Questions about the competitive analysis presentation template

What's inside the template, and how far you can change it.

Using the template

Is the template fully editable?

Yes. Text, tables, charts, icons, and colors on every slide are yours to change. Nothing is locked and nothing is a flat image.

How do I brand it to my organization?

Add your logo, colors, fonts, and background once. It applies to the whole presentation and the entire slide library at the same time.

Can I add slides from the slide library?

Yes. Add any slide from the library into this one, or swap out one that doesn't fit. Everything works together.

What's included

How many competitors can I profile?

Four get a full slide each, and the comparison tables carry all four alongside your own row. Duplicate a profile slide if you track more.

Is pricing covered?

Yes. A pricing analysis slide compares pricing models and tiers side by side, with where each competitor sits on value.

Is placeholder content included?

Yes. Every slide comes with realistic text, sample figures, and filled-in charts, so you can see how the competitive analysis reads before you put your own numbers in.

Start your competitive analysis
from one that's already done

Pick it, brand it, add your content, and export.

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Competitive analysis presentation template