Red ocean vs blue ocean strategy slides
Red ocean vs blue ocean strategy slides contrast two ways to compete: fighting rivals in a crowded market, or creating new space where the competition doesn't apply yet. Pick one of 4 layouts, brand it to your company in one click, add your strategy, and export to PowerPoint, Google Slides, or Keynote.
Free to start. No credit card required.
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About our red ocean and blue ocean slides
What the slide does, how to use it, your brand, and a file you can edit anywhere.
Built to show why you’re leaving the crowded market
W. Chan Kim and Renée Mauborgne introduced the idea in their book Blue Ocean Strategy. Red oceans are existing markets, where companies compete on price and features until margins shrink. Blue oceans are markets nobody has defined yet. A red ocean vs blue ocean strategy slide sets the two side by side, so the audience sees why your move is about creating demand, not winning a bigger share of it.
Why the contrast makes the strategy clear
Describing a new market on its own can sound vague. Placed next to the crowded market it escapes, it becomes concrete. The audience sees the price wars and look-alike products on one side and the open space on the other, and the reason for the strategy explains itself.
Brand the whole presentation in one click
Add your logo, colors, fonts, and background once. It applies to the whole presentation and the entire slide library at the same time. Ocean strategy slides go into strategy offsites, pitches, and innovation reviews, so once branded, they match the rest of your strategy presentation.
Export to PowerPoint, Google Slides, or Keynote
You get a real file, not a locked link. Export it and keep editing in the tool you already use. Both sides and every point stay editable, so you can sharpen the contrast as your strategy develops.
How Choladeck works
From blank page to finished presentation in four steps.
STEP 01
Browse 9,000+ slides across 134+ categories, or open one of the 74 premade presentations.
STEP 02
Add your logo, colors, and fonts in one click. The whole presentation instantly matches your company.
STEP 03
Add your text, numbers, charts, and tables. Everything on the slide is editable.
STEP 04
Send it to PowerPoint, Google Slides, or Keynote, and present.
Need a complete presentation instead?
If you're starting from nothing rather than fixing a few slides, open one of 74+ premade presentations instead. Each one is complete and built for one purpose, from pitch decks to business plans and company profiles.
Questions about red ocean vs blue ocean strategy slides
How the slides work, and how far you can change them.
Using the slides
Can I edit these slides in PowerPoint?
Yes. Export to PowerPoint, Google Slides, or Keynote, and both sides and every point stay editable. Nothing is locked and nothing is a flat image.
How do I brand them to my company?
Add your logo, colors, fonts, and background once. It applies to the whole presentation and the entire slide library at the same time.
Can I mix them with other slides from the library?
Yes. Add a red ocean and blue ocean slide to any premade template, or pair it with strategy diamond or SWOT slides from the library. Branding applies across all of them.
About red ocean and blue ocean strategy
What is the difference between a red ocean and a blue ocean?
A red ocean is an existing market where companies compete for the same customers. A blue ocean is new market space, created by offering value competitors haven't.
What is the ERRC grid?
A tool from the same book: eliminate, reduce, raise, and create. It lists which factors to cut and which to add to move into a blue ocean.
Where does this slide go in a presentation?
In the strategy section, after the market analysis, to explain why you're choosing a different space instead of competing head-on.
Your next red ocean vs blue ocean strategy slide is already designed
Pick a layout, brand it in one click, add your content, and export.
Free to start. No credit card required.