Empathy map template slides
Empathy map slides capture what's really going on for a customer, so your team designs for the person and not an assumption. Pick one of 9 layouts, brand it to your company in one click, fill in each quadrant, and export to PowerPoint, Google Slides, or Keynote.
Free to start. No credit card required.
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About our empathy mapping slides
What the slide does, how to use it, your brand, and a file you can edit anywhere.
Built to give the whole team one picture of your user
An empathy map is a design thinking tool, created by Dave Gray, for getting inside a user’s head. It sorts what you know about them into four areas: what they say, think, do, and feel. An empathy map template puts that on one slide, and our empathy map slides keep the quadrants clear, so the whole team reads the same picture.
Why four quadrants reveal the gaps
What people say and what they do often don’t match, and neither tells you what they feel. Placed side by side, those gaps become obvious. So the empathy map shows the tensions that interviews and surveys hide, which is usually where the best product and messaging ideas come from.
Brand the whole presentation in one click
Add your logo, colors, fonts, and background once. It applies to the whole presentation and the entire slide library at the same time. Empathy maps get shared across product, design, and marketing teams long after the workshop, so once branded, they stay consistent with the rest of your research.
Export to PowerPoint, Google Slides, or Keynote
You get a real file, not a locked link. Export it and keep editing in the tool you already use. Every quadrant and its notes stay editable, so you can add findings as you learn more about your users.
How Choladeck works
From blank page to finished presentation in four steps.
STEP 01
Browse 9,000+ slides across 134+ categories, or open one of the 74 premade presentations.
STEP 02
Add your logo, colors, and fonts in one click. The whole presentation instantly matches your company.
STEP 03
Add your text, numbers, charts, and tables. Everything on the slide is editable.
STEP 04
Send it to PowerPoint, Google Slides, or Keynote, and present.
Need a complete presentation instead?
If you're starting from nothing rather than fixing a few slides, open one of 74+ premade presentations instead. Each one is complete and built for one purpose, from pitch decks to business plans and company profiles.
Questions about empathy map slides
How the slides work, and how far you can change them.
Using the slides
Can I edit these slides in PowerPoint?
Yes. Export to PowerPoint, Google Slides, or Keynote, and every quadrant and note stays editable. Nothing is locked and nothing is a flat image.
How do I brand them to my company?
Add your logo, colors, fonts, and background once. It applies to the whole presentation and the entire slide library at the same time.
Can I mix them with other slides from the library?
Yes. Add an empathy map slide to any premade template, or pair it with customer persona or customer journey slides from the library. Branding applies across all of them.
About empathy maps
What are the four parts of an empathy map?
Says, thinks, does, and feels. Some versions add pains and gains below the four quadrants.
How is an empathy map different from a customer persona?
A persona describes who the customer is. An empathy map describes what's going on in their head at a particular moment.
When should I use an empathy map?
Early in a design or research project, after interviews, to make sense of what you've heard before deciding what to build.
Your next empathy map slide is already designed
Pick a layout, brand it in one click, add your content, and export.
Free to start. No credit card required.